August 2, 2022
5 Call-to-Action Ideas for Podcast Marketing Campaigns
In marketing, a call-to-action or CTA is a word or phrase that prompts the reader to take action. It’s usually found near the end of an article, advertisement, video, or (in your case) podcast episode. Call-to-actions are used to lead consumers in the direction you want them to go. These little prompts can help you increase conversions and grow your subscribers. To improve your conversion rate and get more people signing up for your newsletter or account, try some of these call-to-action ideas.
A call-to-action is more effective when it’s benefits-driven, rather than product-driven.
1 - Use “free” and other value-added words in your CTA.
A call-to-action is more effective when it’s benefits-driven, rather than product-driven. So if your product is expensive, you can use words like “free” or “without cost” to describe it. If your product is cheap but still has value, use words like “low-priced” or “low-cost.” If your product is free but has a lot of value (i.e. it’s useful), then use words like “valuable” or “high-quality.” Similarly, if your product or service has a limited time frame, you can use words like “limited time offer” or “ends soon.” If it’s a product that lasts or has a long lifespan, use words like “ongoing” or “permanent.”
2 - Make podcast CTAs short and sweet.
If you plan to include a call-to-action within your episode, you'll want to keep it short and sweet. Preferably under 20 to 30 seconds. Think about it. Your listener was engaged with your content and feeling the vibes, and then you interrupt the program with your CTA. This is no different than any other advertisement or commercial, and you want to keep it short so that the listener can return to the content they were enjoying. If you don't, they may leave, unsubscribe, or just lose interest. Do your best to make the CTA as natural as possible, and find creative ways to provide the call-to-action without breaking the flow of your episode.
3 - Make digital CTAs bigger and brighter.
Make your call-to-action buttons, links, and images as big and bright as possible. This is especially important on social media like Facebook and Twitter, where you have very little room for text. Schedule more graphics-based posts to appear when more people are likely to be online. Use a large, bright CTA if you have a small space to work with. Do not use a link in your CTA. All you need is a clear, direct statement that will prompt people to take action.
4 - Ask your visitors to subscribe to your email list.
A podcast mailing list is one of the best ways to get word-of-mouth traction about your show. You can then use the email list to promote your products, share helpful advice, and offer valuable content. If you send out useful, educational emails to your subscribers, they will likely share them with their friends and colleagues.
5 - Ask visitors to take an action based on their current behavior.
In your podcast episodes, you can ask listeners in your Facebook or community groups to engage with each other. You can create polls and ask your fans for feedback and offer them special discounts for being active in the community.
In digital CTA forms on your website, you can include a question that helps you understand what value your customer is looking for. For example, you can ask "What brought you to the website today?" You can provide a list of options that result in placing them on a particular email list based on the value or specific insight they're looking for. This will help you personalize your email list.
If you’re selling products online, you can create a customized CTA based on the user's shopping cart. A simple prompt like showing them how many items they’ve added to their cart but didn’t purchase can encourage them to take action and make the purchase.
The most important thing to remember when trying to get someone to take action is to be direct. Leave no room for confusion. Your call-to-action should be brief and to the point. Only use action-oriented words. Avoid using open-ended words. Also, don't try to be clever by using rhyming call-to-actions. Instead, stay focused on your goal.