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November 8, 2022

How to Choose the Right Topic for Your Podcast

Podpal Team

How do I choose a podcast topic?

What topics could you speak about as a podcast? There are so many. But which one should you choose? Picking the right topic that resonates with your audience is the most crucial step to creating a successful podcast. It’s also the hardest part because there are just so many options to choose from.

Honestly, the success of your podcast largely depends on how much effort and thoughtfulness you invest into choosing the right topic for it at the start. Take some time to think about it, and know that we're here to help. Use this article to help you narrow down your topic, and pick something both you and your listeners will love!


Here are some questions you might ask yourself to get the creative juices flowing:

  1. Which ideas excite you and feel natural for you to talk about?
  2. Are there any topics that have caught your attention recently?
  3. Do you have something burning on your mind that you’d like to share with others?

Know your audience

The first thing you need to do before choosing a topic is to find out who your podcast’s audience is. This way, you’ll be able to see if the topics you’re considering align with your listeners. What is your target audience? What is their age? What is their gender? Where do they come from? What are their interests? These are the types of questions you need to ask yourself in order to know who your listeners are. Understanding who your listeners are will help you pick a topic that resonates with them and that they’d be interested in. This, in turn, will help you grow your podcast’s audience and have a more successful podcast.

It’s in your niche

Of course, your podcast’s topic should also be related to your niche. If possible, try to find a topic that relates to your industry or niche in some way. This way, your podcast will fit into your niche, which will make it easier to market and promote. You don’t have to pick a topic that’s directly related to your niche. You can also choose a topic that’s in your general industry and find a way to tie it into your niche. If you’re passionate about something that does not directly relate to your industry, try to find a way to tie it into your niche and make it relevant to your niche. That way, you can also share your passion.

You’re excited about it

Does the topic you’ve chosen excite you and make you want to talk about it? There’s nothing worse than a podcaster who sounds like they’re bored out of their mind and just going through the motions. You want to pick a topic that makes you want to talk about it and gives you energy. If you’re not excited about your topic, how do you expect your listeners to be excited about it? You need to be excited about what you’re discussing in order to sound excited and passionate. You need to be able to convey your excitement to your listeners.

Ask your audience for feedback

Before you officially choose your topic, ask your audience for feedback. What topics do they think you should talk about? What are the things they’d like to know more about? There may be topics that you’ve overlooked that your listeners want to know more about. Find out what topics are on your listeners’ minds by asking them for feedback. You can do this when you’re launching your podcast or even before you create it.


Choosing the right topic for your podcast is crucial to its success. If you make the wrong choice, you may struggle to grow your audience and get the outcome you want. Choosing a topic that resonates with your listeners, is in your niche, excites you, and that you can tackle in a unique way is the best possible way to create a successful podcast.

Podpal Team

The Podpal team is actively creating blog articles, training videos, and tutorials to help you plan, publish, and promote your podcast.

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